Saputra, A. S., Setyoko, P. I. and Kurniasih, D. (2022) “ The Role of Social Media, Innovation and Branding Capabilities on Hospital Marketing Performance During The Covid-19 Pandemic and Industry Revolution 4.0 Era”, Journal of Industrial Engineering & Management Research, 3(5), pp. 100-111. doi: 10.7777/jiemar.v3i5.404.