Suleman, D., I. Zuniarti, S. Marwansyah, T. Kuspriyono, D. Riftiasari, S. Rusiyati, D. Suharyadi, and J. Ariawan. “THE EFFECT OF PRODUCT INNOVATION ON SAMSUNG SMARTPHONE PRODUCT PURCHASE DECISIONS THROUGH BRAND EQUITY AS INTERVENING VARIABLES IN THE TOKOPEDIA MARKETPLACE”. Journal of Industrial Engineering & Management Research, Vol. 2, no. 5, Sept. 2021, pp. 188-03, doi:10.7777/jiemar.v2i5.209.