GREEN PERCEIVED RISK, GREEN VIRAL COMMUNICATION, GREEN PERCEIVED VALUE AGAINST GREEN PURCHASE INTENTION THROUGH GREEN SATISFACTION
Keywords:
green perceived risk, green viral communication, green perceived value, green purchase intention, green satisfaction
Abstract
The purpose of this study is to analyze the significant effect of green perceived risk on green purchase intention, to analyze the significant effect of green viral communication on green purchase intention, to analyze the significant effect of green perceived value on green purchase intention, to analyze the significant effect of green satisfaction on green purchase intention to analyze the significant effect of green perceived risk on green satisfaction, to analyze the significant effect of green perceived value on green satisfaction, to analyze the significant effect of green viral communication on green satisfaction. The population in this study consumers of green product users in Medan The sample in this study consisted of 100 respondents. The data collection method uses a questionnaire with random sampling techniques and data analysis uses EVIEWS 10. The data collection method also uses a Likert scale questionnaire data one to six. The results of the analysis using eviews 10 resulted that there was a significant effect of green perceived risk on green satisfaction, there was no significant effect of green viral communication on green satisfaction, there was a significant effect of green perceived value on green satisfaction, there is a significant effect of green perceived risk on green purchase intention, there is no significant effect of green perceived value on green purchase intention, there is a significant effect of green satisfaction on green purchase intention, there the significant effect of green viral communication on green purchase intention.
References
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Bukhari, S. S. (2011). Green Marketing And Its Impact On Consumer Behavior. Journal Of Business And Management, 3(4), 375.
Chairy, C., & Alam, M. E. N. (2019). The Influence Of Environmental Concern, Green Perceived Knowledge, And Green Trust On Green Purchase Intention. Jurnal Manajemen, 10(2), 131. Https://Doi.Org/10.32832/Jm-Uika.V10i2.2431
Chang, S.-C., & Chou, P.-Y. (2014). Evaluation Of Satisfaction And Repurchase Intention In Online Food Group-Buying, Using Taiwan As An Example. British Food Journal, 116(1), 44–61. Https://Doi.Org/Http://Dx.Doi.Org/10.1108/Bfj-03-2012-0058
Chang, S. H. (2015). The Influence Of Green Viral Communications On Green Purchase Intentions: The Mediating Role Of Consumers’ Susceptibility To Interpersonal Influences. Sustainability (Switzerland), 7(5), 4829–4849. Https://Doi.Org/10.3390/Su7054829
Chen, Mei Fang Dan Lee, C. L. (2015). The Impacts Of Green Claims On Coffee Consumers’ Purchase Intention. British Food Journal., 117, 105209.
Chen, Y.-S., Lin, C.-L. Chang, C.-H. (2013). The Influence Of Greenwash On Green Word-Of-Mouth (Green Wom): The Mediation Effects Of Green Perceived Quality And Green Satisfaction. Qual. Quant., 48, 2411–2425.
Chen, Y.-S.; Chang, C.-H. (2013). Enhance Environmental Commitments And Green Intangible Assets Toward Green Competitive Advantages: An Analysis Of Structural Equation Modeling (Sem). Qual Quant, 47, 529–543.
Chen, Y.-S. And Chang, C.-H. (2012). Enhance Green Purchase Intentions: The Role Of Green Perceived Value, Green Perceived Risk, And Green Trust. Management Decision., 50(3), 502–520.
Chen, Y.-S. (2010). The Drivers Of Green Brand Equity: Green Brand Image, Green Satisfaction, And Green Trust. J. Bus. Ethics, 93, 307–319.
Cheung, R., Lam, A. Y. C., & Lau, M. M. (2015). Drivers Of Green Product Adoption: The Role Of Green Perceived Value, Green Trust And Perceived Quality. Journal Of Global Scholars Of Marketing Science. Https://Doi.Org/10.1080/21639159.2015.1041781
Dehghanan, H., & Bakhshandeh, G. (2014). The Impact Of Green Perceived Value And Green Perceived Risk On Green Purchase Behavior Of Iranian Consumers. International Journal Of Management And Humanity Sciences, 3(2), 1349–1357.
Eid, M. I. (2011). Determinants Of E-Commerce Customer Satisfaction, Trust, And Loyalty In Saudi Arabia. Journal Of Electronic Commerce Research, 12, 78–93.
Garbarski, L. (2012). Consumer Behavior. In Successfully Doing Business/Marketing In Eastern Europe. Taylor And Francis. Https://Doi.Org/Https://Doi.Org/10.4324/9780203885703
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Haery, D. F. A., Dehaghi, D. M. R., & Yazdani, A. (2013). Effect Of Green Marketing On Consumer Purchase Intentions With Regard To The Company’s Image As A Mediator In The Retail Setting Case Study: The Customers Of Naghshe-E Jahan Sugar Company. International Journal Of Academic Research In Business And Social Sciences. Https://Doi.Org/10.6007/Ijarbss/V3-I11/356
Huang, Yi Chun Dan Yang, M. (2012). Effects Of Green Brand On Green Purchase Intention. Emerald Group Publishing Limited.
Imaningsih, E. S. (2019). The Effect Of Green Perceived Quality, Green Perceived Risk On Green Satisfaction And Green Trust On The Body Shop Product. Journal Of Marketing And Consumer Research, 55(Bruck 2000), 71–78. Https://Doi.Org/10.7176/Jmcr/55-07
Kakkos, N., Trivellas, P., & Sdrolias, L. (2015). Identifying Drivers Of Purchase Intention For Private Label Brands. Preliminary Evidence From Greek Consumers. Procedia - Social And Behavioral Sciences, 175, 522–528.
Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, And Managing Brand Equity (Global Edi). Pearson Education.
Khabaz, M. T., & Norouzi, H. (2018). The Mediation Role Of Marketing Orientation In Relationship Between Environmental Friendliness With Customer Green Intention Buying. International Journal Of Supply Chain Management.
Kim, J., & Lennon, S. J. (2013). Effects Of Reputation And Website Quality On Online Consumers’ Emotion, Perceived Risk And Purchase Intention. Journal Of Research In Interactive Marketing, 7, 33–56.
Kim, Won‐Moo Hur Yeonshin, K. P. (2012). Assessing The Effects Of Perceived Value And Satisfaction On Customer Loyalty: A ‘Green’ Perspective. Corporate Social Responsibility And Environmental Management, 20.
Kong, W., Harun, A., Sulong, R. S., & Lily, J. (2014). The Influence Of Consumers’ Perception Of Green Products On Green Purchase Intention. International Journal Of Asian Social Science, 4(8), 924–939. Http://Www.Aessweb.Com/Pdf-Files/Ijass-2014-4(8)-924-939.Pdf
Kotler, P. And Keller, K. L. (2016). Marketing Management. (Global Edi).
Kuncoro, A, S. (2018). Metodologi Penelitian Manajemen. Penerbit Andi : Yogyakarta. Https://Doi.Org/10.5296/Ijhrs.V8i4.13824
Kurniawan, S. (2014). The Influence Of Green Marketing On Green Satisfaction Mediated By Perceived Quality And Its Impact To Green Trust In Injection Motorcycle. The Winners, 15(2), 85. Https://Doi.Org/10.21512/Tw.V15i2.622
Kushwaha, G.S., & Kumar, A. (2014). Impact Of Green Marketing Practices On Customer Satisfaction Among The Leather Industries Customers. Asia Pacific Journal Management Research And Innovation, 10(1), 79–88.
Lien, C. H., Et. A. (2015). Online Hotel Booking: The Effects Of Brand Image, Price, Trust And Value On Purchase Intention. Asia Pacific Management Review, Xx, 1–9.
Luis, J., & Pramudana, K. (2017). Pengaruh Green Perceived Quality, Green Satisfaction Dan Green Perceived Risk Terhadap Green Trust. E-Jurnal Manajemen Universitas Udayana, 6(3), 2789–2816.
Mahesh. (2013). Consumer’s Perceived Value, Attitude, And Purchase Intention Of Green Product. Sms Varanasi., 9(1).
Moriarty, S., Mitchell, N., & Wells, W. (2015). Advertising & Imc: Principles And Practice (10th Editi). Boston: Pearson.
Nesset, E., Nervik, B., & Helgesen, Ø. (2011). Satisfaction And Image As Mediators Of Store Loyalty Drivers In Grocery Retailing. The International Review Of Retail, Distribution And Consumer Research, 21(3), 267–292. Https://Doi.Org/10.1080/09593969.2011.588716
Nielsen, A. (2015). Nielsen Global Corporate Sustainability Report, 2015.Http://Www.Nielsen.Com/Id/En/Press-Room/2015/Sustainabilityterus-Memiliki-Momentum-Tersendiri-Bagi-Konsumenasia-Tenggara.
Rezai, G., Mohamed, Z., Shamsudin, M. N., & Teng, P. K. (2011). Demographic And Attitudinal Variables Associated With Consumers ’ Intention To Purchase Green Produced Foods In Malaysia. International Journal Of Innovation Management And Technology, 2(5), 401–406.
Ribeiro, J. D. F. C. R. W. L. F. . S. . (2010). Identification Of Nanominerals And Nanoparticles In Burning Coal Waste Piles From Portugal. Science Of The Total Environmental., 408.
Saleem, M. A., Khan, M. A., & Alam, S. (2015). Antecedents Of Green Purchase Intentions: Evidence From Customers Of Electronics Products From Multan District. Journal Of European Academic Research, Ii, J. Eur. Acad. Res.
Schiffman And Wisenblit. (2015). Consumer Behavior. (Global Edi). Peason Education Limited.
Setiowati, R., & Putri, A. (2012). The Impact Of Perceived Value On Customer Satisfaction, Loyalty, Recommendation And Repurchase. An Empirical Study Of Spa Industry In Indonesia. International Conference On Trade, Tourism And Management (Icttm’2012), 1–14. Https://Doi.Org/10.1109/Icsitech.2017.8257082
Wu, Paul C. S., Gary Yeong-Yuh Yeh, And C.-R. H. (2011). The Effect Of Store Image And Service Quality On Brand Image And Purchase Intention For Private Label Brands. Journal (Amj) Australasian Marketing, 19(1), 30–39.
Wu, S.-I., & Chen, Y.-J. (2014). The Impact Of Green Marketing And Perceived Innovation On Purchase Intention For Green Products. International Journal Of Marketing Studies, 6(5), 81–100. Https://Doi.Org/10.5539/Ijms.V6n5p81
Yazdanifard, R., & Mercy, I. E. (2011). The Impact Of Green Marketing On Customer Satisfaction And Envi- Ronmental Safety. International Conference On Computer Communication And Management, 5, 637–641.
Yu‐Shan Chen; Ching‐Hsun Chang. (2013). Towards Green Trust The Influences Of Green Perceived Quality, Green Perceived Risk, And Green Satisfaction. Management Decision, 51.
Zhuang, W., Cumiskey, K.J., Xiao, Q. And Alford, B. L. (2010). The Impact Of Perceived Value On Behavior Intention: An Empirical Study. Journal Of Global Business Management, 6(2), 1–7.
B.Singh, P., & Pandey, K. K. (2012). Green Marketing: Policies And Practices For Sustainable Development. Integral Review- A Journal Of Management.
Belch, G.E. And Belch, M. A. (2012). Advertising And Promotion: An Integrated Marketing Communication Perspective (9th Ed.). Mcgraw-Hill, New York, Ny.
Blackwell, R. D., Et Al. (2012). Consumer Behaviour. Singapore: Cengage Learning Asia Pte Ltd.
Bukhari, S. S. (2011). Green Marketing And Its Impact On Consumer Behavior. Journal Of Business And Management, 3(4), 375.
Chairy, C., & Alam, M. E. N. (2019). The Influence Of Environmental Concern, Green Perceived Knowledge, And Green Trust On Green Purchase Intention. Jurnal Manajemen, 10(2), 131. Https://Doi.Org/10.32832/Jm-Uika.V10i2.2431
Chang, S.-C., & Chou, P.-Y. (2014). Evaluation Of Satisfaction And Repurchase Intention In Online Food Group-Buying, Using Taiwan As An Example. British Food Journal, 116(1), 44–61. Https://Doi.Org/Http://Dx.Doi.Org/10.1108/Bfj-03-2012-0058
Chang, S. H. (2015). The Influence Of Green Viral Communications On Green Purchase Intentions: The Mediating Role Of Consumers’ Susceptibility To Interpersonal Influences. Sustainability (Switzerland), 7(5), 4829–4849. Https://Doi.Org/10.3390/Su7054829
Chen, Mei Fang Dan Lee, C. L. (2015). The Impacts Of Green Claims On Coffee Consumers’ Purchase Intention. British Food Journal., 117, 105209.
Chen, Y.-S., Lin, C.-L. Chang, C.-H. (2013). The Influence Of Greenwash On Green Word-Of-Mouth (Green Wom): The Mediation Effects Of Green Perceived Quality And Green Satisfaction. Qual. Quant., 48, 2411–2425.
Chen, Y.-S.; Chang, C.-H. (2013). Enhance Environmental Commitments And Green Intangible Assets Toward Green Competitive Advantages: An Analysis Of Structural Equation Modeling (Sem). Qual Quant, 47, 529–543.
Chen, Y.-S. And Chang, C.-H. (2012). Enhance Green Purchase Intentions: The Role Of Green Perceived Value, Green Perceived Risk, And Green Trust. Management Decision., 50(3), 502–520.
Chen, Y.-S. (2010). The Drivers Of Green Brand Equity: Green Brand Image, Green Satisfaction, And Green Trust. J. Bus. Ethics, 93, 307–319.
Cheung, R., Lam, A. Y. C., & Lau, M. M. (2015). Drivers Of Green Product Adoption: The Role Of Green Perceived Value, Green Trust And Perceived Quality. Journal Of Global Scholars Of Marketing Science. Https://Doi.Org/10.1080/21639159.2015.1041781
Dehghanan, H., & Bakhshandeh, G. (2014). The Impact Of Green Perceived Value And Green Perceived Risk On Green Purchase Behavior Of Iranian Consumers. International Journal Of Management And Humanity Sciences, 3(2), 1349–1357.
Eid, M. I. (2011). Determinants Of E-Commerce Customer Satisfaction, Trust, And Loyalty In Saudi Arabia. Journal Of Electronic Commerce Research, 12, 78–93.
Garbarski, L. (2012). Consumer Behavior. In Successfully Doing Business/Marketing In Eastern Europe. Taylor And Francis. Https://Doi.Org/Https://Doi.Org/10.4324/9780203885703
Ghozali, I., & Ratmono, D. (2017a). Analisis Multivariat Dan Ekonometrika. In Universitas Diponegoro.
Ghozali, I., & Ratmono, D. (2017b). Analisis Multivariate Dan Ekonometrika: Teori, Konsep Dan Aplikasi Dengan Menggunakan Eviews 10. In Badan Penerbit Universitas Diponegoro.
Haery, D. F. A., Dehaghi, D. M. R., & Yazdani, A. (2013). Effect Of Green Marketing On Consumer Purchase Intentions With Regard To The Company’s Image As A Mediator In The Retail Setting Case Study: The Customers Of Naghshe-E Jahan Sugar Company. International Journal Of Academic Research In Business And Social Sciences. Https://Doi.Org/10.6007/Ijarbss/V3-I11/356
Huang, Yi Chun Dan Yang, M. (2012). Effects Of Green Brand On Green Purchase Intention. Emerald Group Publishing Limited.
Imaningsih, E. S. (2019). The Effect Of Green Perceived Quality, Green Perceived Risk On Green Satisfaction And Green Trust On The Body Shop Product. Journal Of Marketing And Consumer Research, 55(Bruck 2000), 71–78. Https://Doi.Org/10.7176/Jmcr/55-07
Kakkos, N., Trivellas, P., & Sdrolias, L. (2015). Identifying Drivers Of Purchase Intention For Private Label Brands. Preliminary Evidence From Greek Consumers. Procedia - Social And Behavioral Sciences, 175, 522–528.
Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, And Managing Brand Equity (Global Edi). Pearson Education.
Khabaz, M. T., & Norouzi, H. (2018). The Mediation Role Of Marketing Orientation In Relationship Between Environmental Friendliness With Customer Green Intention Buying. International Journal Of Supply Chain Management.
Kim, J., & Lennon, S. J. (2013). Effects Of Reputation And Website Quality On Online Consumers’ Emotion, Perceived Risk And Purchase Intention. Journal Of Research In Interactive Marketing, 7, 33–56.
Kim, Won‐Moo Hur Yeonshin, K. P. (2012). Assessing The Effects Of Perceived Value And Satisfaction On Customer Loyalty: A ‘Green’ Perspective. Corporate Social Responsibility And Environmental Management, 20.
Kong, W., Harun, A., Sulong, R. S., & Lily, J. (2014). The Influence Of Consumers’ Perception Of Green Products On Green Purchase Intention. International Journal Of Asian Social Science, 4(8), 924–939. Http://Www.Aessweb.Com/Pdf-Files/Ijass-2014-4(8)-924-939.Pdf
Kotler, P. And Keller, K. L. (2016). Marketing Management. (Global Edi).
Kuncoro, A, S. (2018). Metodologi Penelitian Manajemen. Penerbit Andi : Yogyakarta. Https://Doi.Org/10.5296/Ijhrs.V8i4.13824
Kurniawan, S. (2014). The Influence Of Green Marketing On Green Satisfaction Mediated By Perceived Quality And Its Impact To Green Trust In Injection Motorcycle. The Winners, 15(2), 85. Https://Doi.Org/10.21512/Tw.V15i2.622
Kushwaha, G.S., & Kumar, A. (2014). Impact Of Green Marketing Practices On Customer Satisfaction Among The Leather Industries Customers. Asia Pacific Journal Management Research And Innovation, 10(1), 79–88.
Lien, C. H., Et. A. (2015). Online Hotel Booking: The Effects Of Brand Image, Price, Trust And Value On Purchase Intention. Asia Pacific Management Review, Xx, 1–9.
Luis, J., & Pramudana, K. (2017). Pengaruh Green Perceived Quality, Green Satisfaction Dan Green Perceived Risk Terhadap Green Trust. E-Jurnal Manajemen Universitas Udayana, 6(3), 2789–2816.
Mahesh. (2013). Consumer’s Perceived Value, Attitude, And Purchase Intention Of Green Product. Sms Varanasi., 9(1).
Moriarty, S., Mitchell, N., & Wells, W. (2015). Advertising & Imc: Principles And Practice (10th Editi). Boston: Pearson.
Nesset, E., Nervik, B., & Helgesen, Ø. (2011). Satisfaction And Image As Mediators Of Store Loyalty Drivers In Grocery Retailing. The International Review Of Retail, Distribution And Consumer Research, 21(3), 267–292. Https://Doi.Org/10.1080/09593969.2011.588716
Nielsen, A. (2015). Nielsen Global Corporate Sustainability Report, 2015.Http://Www.Nielsen.Com/Id/En/Press-Room/2015/Sustainabilityterus-Memiliki-Momentum-Tersendiri-Bagi-Konsumenasia-Tenggara.
Rezai, G., Mohamed, Z., Shamsudin, M. N., & Teng, P. K. (2011). Demographic And Attitudinal Variables Associated With Consumers ’ Intention To Purchase Green Produced Foods In Malaysia. International Journal Of Innovation Management And Technology, 2(5), 401–406.
Ribeiro, J. D. F. C. R. W. L. F. . S. . (2010). Identification Of Nanominerals And Nanoparticles In Burning Coal Waste Piles From Portugal. Science Of The Total Environmental., 408.
Saleem, M. A., Khan, M. A., & Alam, S. (2015). Antecedents Of Green Purchase Intentions: Evidence From Customers Of Electronics Products From Multan District. Journal Of European Academic Research, Ii, J. Eur. Acad. Res.
Schiffman And Wisenblit. (2015). Consumer Behavior. (Global Edi). Peason Education Limited.
Setiowati, R., & Putri, A. (2012). The Impact Of Perceived Value On Customer Satisfaction, Loyalty, Recommendation And Repurchase. An Empirical Study Of Spa Industry In Indonesia. International Conference On Trade, Tourism And Management (Icttm’2012), 1–14. Https://Doi.Org/10.1109/Icsitech.2017.8257082
Wu, Paul C. S., Gary Yeong-Yuh Yeh, And C.-R. H. (2011). The Effect Of Store Image And Service Quality On Brand Image And Purchase Intention For Private Label Brands. Journal (Amj) Australasian Marketing, 19(1), 30–39.
Wu, S.-I., & Chen, Y.-J. (2014). The Impact Of Green Marketing And Perceived Innovation On Purchase Intention For Green Products. International Journal Of Marketing Studies, 6(5), 81–100. Https://Doi.Org/10.5539/Ijms.V6n5p81
Yazdanifard, R., & Mercy, I. E. (2011). The Impact Of Green Marketing On Customer Satisfaction And Envi- Ronmental Safety. International Conference On Computer Communication And Management, 5, 637–641.
Yu‐Shan Chen; Ching‐Hsun Chang. (2013). Towards Green Trust The Influences Of Green Perceived Quality, Green Perceived Risk, And Green Satisfaction. Management Decision, 51.
Zhuang, W., Cumiskey, K.J., Xiao, Q. And Alford, B. L. (2010). The Impact Of Perceived Value On Behavior Intention: An Empirical Study. Journal Of Global Business Management, 6(2), 1–7.
Published
2020-08-10
How to Cite
Juliana, J., Djakasaputra, A., & Pramono, R. (2020). GREEN PERCEIVED RISK, GREEN VIRAL COMMUNICATION, GREEN PERCEIVED VALUE AGAINST GREEN PURCHASE INTENTION THROUGH GREEN SATISFACTION. Journal of Industrial Engineering & Management Research, 1(2), 124-139. https://doi.org/10.7777/jiemar.v1i2.46
Section
Articles
