BUSINESS FEASIBILITY STUDY OF GLUTEN-FREE CHOUX WITH NUSANTARA TASTE “PUFF YOU!”
Abstract
Puff You! is a Café Specialize Choux located in Greenville, West Jakarta. Puff You! offers the main product Choux gluten-free with the taste of the Indonesia flavors which can provide an opportunity for consumers who cannot eat desserts containing gluten. Puff You! is not only selling dessert choux but also equipped with various types of coffee, tea, and snacks. Puff You! target market are people who from 15 years and above who live in West Jakarta, but it is possible if people who live outside DKI Jakarta visit Puff You! The main purpose of this business feasibility study is to test and assess whether Puff You! can be stated as a business idea that is feasible to run into a real business, seen from various aspects, such as market and marketing aspects, operational aspects, organizational and human resources aspects, and financial aspects. The data in this business feasibility study uses a purposive sampling technique with primary data collection by observation and distribution of online questionnaires with 384 respondents, as well as secondary data (internet and books). Café Puff You! feasible and profitable to run as a real business
Keywords: Business Feasibility, Café, Choux, Gluten-free, Nusantara Taste
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Dessler, G. (2020). Human resource management.
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Gardjito, M. (2017). Profil struktur, bumbu, dan bahan dalam kuliner Indonesia. Gadjah Mada University Press.
Hariharan, C. K. (2019). Simplified Approach To Financial Management Theory (17th Ed). Wolters Kluwer.
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Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2013). Peraturan Menteri Pariwisata dan Ekonomi Kreatif. 2014, 7. https://www.kemenparekraf.go.id/post/peraturan-menteri-pariwisata-dan-ekonomi-kreatif-nomor-11-tahun-2014
Kotler , Armstrong, Gary,, Opresnik, Marc Oliver,, P. (2018). Principles of marketing.
Kotler Keller, Kevin Lane,, P. (2016). Marketing management.
Krejcie, R. V, & Morgan, D. W. (1970). ACTIVITIES. 38, 607–610.
Mariotti & Glackin. (2016). Entrepreneurship Plus Myentrepreneurshiplab With Pearson Etext Access Card Starting and Operating a Small Business. Pearson College Div.
Media Indonesia. (2020). Pandemi Mengubah Gaya Hidup, 90 Persen Mengonsumsi Makanan Sehat. PT. CITRA MEDIANUSA PURNAMA Media Group. https://mediaindonesia.com/humaniora/321334/pandemi-mengubah-gaya-hidup-90-persen-mengonsumsi-makanan-sehat
Morrison, A. M. (2019). Marketing and managing tourism destinations.
Sekaran Bougie, Roger J., U. (2016). Research Methods For Business: A Skill Building Approach Seventh Edition. John Wiley & Sons.
Undang-Undang Republik Indonesia Nomor 40 Tahun 2007. (n.d.). tentang Perseroan Terbatas. https://www.infodesign.org.br/infodesign/article/view/355%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/731%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/269%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/106
Walker, J. R. (2014). The restaurant : from concept to operation : study guide to accompany. Wiley.
Weygandt Kimmel, Paul D.., Kieso, Donald E.., J. J. (2019). Financial accounting : with International Financial Reporting Standards.
Bank Indonesia. (2021). Laporan Perekonomian Provinsi DKI Jakarta. https://www.bi.go.id/id/publikasi/laporan/lpp/Documents/Laporan Perekonomian Provinsi DKI Jakarta Mei 2021.pdf
Cousins Lillicrap, D. R., Weekes, Suzanne., J. (2014). Food and beverage service. Hodder Education.
Davis Lockwood, Andrew, Alcott, Peter, Panteledis, Ioannis S., B. (2018). Food and beverage management. Routledge.
Dessler, G. (2020). Human resource management.
Elliott , Elliott, Jamie,, B. (2019). Financial accounting and reporting.
Enz , C. A. (2010). Hospitality strategic management : concepts and cases. John Wiley & Sons.
Evans, N. (2020). Strategic management for tourism, hospitality and events.
Gardjito, M. (2017). Profil struktur, bumbu, dan bahan dalam kuliner Indonesia. Gadjah Mada University Press.
Hariharan, C. K. (2019). Simplified Approach To Financial Management Theory (17th Ed). Wolters Kluwer.
Kemenlu. (2014). Indonesia. https://kemlu.go.id/canberra/id/read/indonesia/2186/etc-menu
Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2013). Peraturan Menteri Pariwisata dan Ekonomi Kreatif. 2014, 7. https://www.kemenparekraf.go.id/post/peraturan-menteri-pariwisata-dan-ekonomi-kreatif-nomor-11-tahun-2014
Kotler , Armstrong, Gary,, Opresnik, Marc Oliver,, P. (2018). Principles of marketing.
Kotler Keller, Kevin Lane,, P. (2016). Marketing management.
Krejcie, R. V, & Morgan, D. W. (1970). ACTIVITIES. 38, 607–610.
Mariotti & Glackin. (2016). Entrepreneurship Plus Myentrepreneurshiplab With Pearson Etext Access Card Starting and Operating a Small Business. Pearson College Div.
Media Indonesia. (2020). Pandemi Mengubah Gaya Hidup, 90 Persen Mengonsumsi Makanan Sehat. PT. CITRA MEDIANUSA PURNAMA Media Group. https://mediaindonesia.com/humaniora/321334/pandemi-mengubah-gaya-hidup-90-persen-mengonsumsi-makanan-sehat
Morrison, A. M. (2019). Marketing and managing tourism destinations.
Sekaran Bougie, Roger J., U. (2016). Research Methods For Business: A Skill Building Approach Seventh Edition. John Wiley & Sons.
Undang-Undang Republik Indonesia Nomor 40 Tahun 2007. (n.d.). tentang Perseroan Terbatas. https://www.infodesign.org.br/infodesign/article/view/355%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/731%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/269%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/106
Walker, J. R. (2014). The restaurant : from concept to operation : study guide to accompany. Wiley.
Weygandt Kimmel, Paul D.., Kieso, Donald E.., J. J. (2019). Financial accounting : with International Financial Reporting Standards.
Badan Pusat Statistik. (2021). Penduduk, Laju Pertumbuhan Penduduk, Distribusi Persentase Penduduk, Kepadatan Penduduk, dan Rasio Jenis Kelamin Penduduk Menurut Provinsi. In Https://Www.Bps.Go.Id (p. https://www.bps.go.id/indikator/indikator/view_dat). https://www.bps.go.id/indikator/indikator/view_data_pub/0000/api_pub/50/da_03/1
Bank Indonesia. (2021). Laporan Perekonomian Provinsi DKI Jakarta. https://www.bi.go.id/id/publikasi/laporan/lpp/Documents/Laporan Perekonomian Provinsi DKI Jakarta Mei 2021.pdf
Cousins Lillicrap, D. R., Weekes, Suzanne., J. (2014). Food and beverage service. Hodder Education.
Davis Lockwood, Andrew, Alcott, Peter, Panteledis, Ioannis S., B. (2018). Food and beverage management. Routledge.
Dessler, G. (2020). Human resource management.
Elliott , Elliott, Jamie,, B. (2019). Financial accounting and reporting.
Enz , C. A. (2010). Hospitality strategic management : concepts and cases. John Wiley & Sons.
Evans, N. (2020). Strategic management for tourism, hospitality and events.
Gardjito, M. (2017). Profil struktur, bumbu, dan bahan dalam kuliner Indonesia. Gadjah Mada University Press.
Hariharan, C. K. (2019). Simplified Approach To Financial Management Theory (17th Ed). Wolters Kluwer.
Kemenlu. (2014). Indonesia. https://kemlu.go.id/canberra/id/read/indonesia/2186/etc-menu
Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2013). Peraturan Menteri Pariwisata dan Ekonomi Kreatif. 2014, 7. https://www.kemenparekraf.go.id/post/peraturan-menteri-pariwisata-dan-ekonomi-kreatif-nomor-11-tahun-2014
Kotler , Armstrong, Gary,, Opresnik, Marc Oliver,, P. (2018). Principles of marketing.
Kotler Keller, Kevin Lane,, P. (2016). Marketing management.
Krejcie, R. V, & Morgan, D. W. (1970). ACTIVITIES. 38, 607–610.
Mariotti & Glackin. (2016). Entrepreneurship Plus Myentrepreneurshiplab With Pearson Etext Access Card Starting and Operating a Small Business. Pearson College Div.
Media Indonesia. (2020). Pandemi Mengubah Gaya Hidup, 90 Persen Mengonsumsi Makanan Sehat. PT. CITRA MEDIANUSA PURNAMA Media Group. https://mediaindonesia.com/humaniora/321334/pandemi-mengubah-gaya-hidup-90-persen-mengonsumsi-makanan-sehat
Morrison, A. M. (2019). Marketing and managing tourism destinations.
Sekaran Bougie, Roger J., U. (2016). Research Methods For Business: A Skill Building Approach Seventh Edition. John Wiley & Sons.
Undang-Undang Republik Indonesia Nomor 40 Tahun 2007. (n.d.). tentang Perseroan Terbatas. https://www.infodesign.org.br/infodesign/article/view/355%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/731%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/269%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/106
Walker, J. R. (2014). The restaurant : from concept to operation : study guide to accompany. Wiley.
Weygandt Kimmel, Paul D.., Kieso, Donald E.., J. J. (2019). Financial accounting : with International Financial Reporting Standards.
Published
2022-06-17
How to Cite
Gumarus, B. A., & Juliana, J. (2022). BUSINESS FEASIBILITY STUDY OF GLUTEN-FREE CHOUX WITH NUSANTARA TASTE “PUFF YOU!”. Journal of Industrial Engineering & Management Research, 3(3), 53 - 64. https://doi.org/10.7777/jiemar.v3i3.270
Section
Articles
