BUSINESS FEASIBILITY STUDY OF GLUTEN-FREE CHOUX WITH NUSANTARA TASTE “PUFF YOU!”
Abstrak
tiup kamu! adalah Café Specialize Choux yang berlokasi di Greenville, Jakarta Barat. tiup kamu! menawarkan produk utama Choux bebas gluten dengan cita rasa citarasa Indonesia yang dapat memberikan peluang bagi konsumen yang tidak dapat memakan makanan penutup yang mengandung gluten. tiup kamu! tidak hanya menjual dessert choux tetapi juga dilengkapi dengan berbagai jenis kopi, teh, dan snack. tiup kamu! target pasarnya adalah orang-orang yang berusia 15 tahun ke atas yang berdomisili di Jakarta Barat, namun tidak menutup kemungkinan jika orang-orang yang tinggal di luar DKI Jakarta mengunjungi Puff You! Tujuan utama dari studi kelayakan bisnis ini adalah untuk menguji dan menilai apakah Puff You! dapat dinyatakan sebagai ide bisnis yang layak untuk dijalankan menjadi bisnis yang nyata, dilihat dari berbagai aspek, seperti aspek pasar dan pemasaran, aspek operasional, aspek organisasi dan sumber daya manusia, serta aspek keuangan. Data dalam studi kelayakan usaha ini menggunakan teknik purposive sampling dengan pengumpulan data primer dengan observasi dan penyebaran kuesioner online dengan 384 responden, serta data sekunder (internet dan buku). Kafe Puff Anda! layak dan menguntungkan untuk dijalankan sebagai bisnis nyata
Kata kunci: Kelayakan Usaha, Kafe, Choux, Bebas Gluten, Cita Rasa Nusantara
Referensi
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Cousins Lillicrap, D. R., Weekes, Suzanne., J. (2014). Food and beverage service. Hodder Education.
Davis Lockwood, Andrew, Alcott, Peter, Panteledis, Ioannis S., B. (2018). Food and beverage management. Routledge.
Dessler, G. (2020). Human resource management.
Elliott , Elliott, Jamie,, B. (2019). Financial accounting and reporting.
Enz , C. A. (2010). Hospitality strategic management : concepts and cases. John Wiley & Sons.
Evans, N. (2020). Strategic management for tourism, hospitality and events.
Gardjito, M. (2017). Profil struktur, bumbu, dan bahan dalam kuliner Indonesia. Gadjah Mada University Press.
Hariharan, C. K. (2019). Simplified Approach To Financial Management Theory (17th Ed). Wolters Kluwer.
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Media Indonesia. (2020). Pandemi Mengubah Gaya Hidup, 90 Persen Mengonsumsi Makanan Sehat. PT. CITRA MEDIANUSA PURNAMA Media Group. https://mediaindonesia.com/humaniora/321334/pandemi-mengubah-gaya-hidup-90-persen-mengonsumsi-makanan-sehat
Morrison, A. M. (2019). Marketing and managing tourism destinations.
Sekaran Bougie, Roger J., U. (2016). Research Methods For Business: A Skill Building Approach Seventh Edition. John Wiley & Sons.
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Walker, J. R. (2014). The restaurant : from concept to operation : study guide to accompany. Wiley.
Weygandt Kimmel, Paul D.., Kieso, Donald E.., J. J. (2019). Financial accounting : with International Financial Reporting Standards.
Badan Pusat Statistik. (2021). Penduduk, Laju Pertumbuhan Penduduk, Distribusi Persentase Penduduk, Kepadatan Penduduk, dan Rasio Jenis Kelamin Penduduk Menurut Provinsi. In Https://Www.Bps.Go.Id (p. https://www.bps.go.id/indikator/indikator/view_dat). https://www.bps.go.id/indikator/indikator/view_data_pub/0000/api_pub/50/da_03/1
Bank Indonesia. (2021). Laporan Perekonomian Provinsi DKI Jakarta. https://www.bi.go.id/id/publikasi/laporan/lpp/Documents/Laporan Perekonomian Provinsi DKI Jakarta Mei 2021.pdf
Cousins Lillicrap, D. R., Weekes, Suzanne., J. (2014). Food and beverage service. Hodder Education.
Davis Lockwood, Andrew, Alcott, Peter, Panteledis, Ioannis S., B. (2018). Food and beverage management. Routledge.
Dessler, G. (2020). Human resource management.
Elliott , Elliott, Jamie,, B. (2019). Financial accounting and reporting.
Enz , C. A. (2010). Hospitality strategic management : concepts and cases. John Wiley & Sons.
Evans, N. (2020). Strategic management for tourism, hospitality and events.
Gardjito, M. (2017). Profil struktur, bumbu, dan bahan dalam kuliner Indonesia. Gadjah Mada University Press.
Hariharan, C. K. (2019). Simplified Approach To Financial Management Theory (17th Ed). Wolters Kluwer.
Kemenlu. (2014). Indonesia. https://kemlu.go.id/canberra/id/read/indonesia/2186/etc-menu
Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2013). Peraturan Menteri Pariwisata dan Ekonomi Kreatif. 2014, 7. https://www.kemenparekraf.go.id/post/peraturan-menteri-pariwisata-dan-ekonomi-kreatif-nomor-11-tahun-2014
Kotler , Armstrong, Gary,, Opresnik, Marc Oliver,, P. (2018). Principles of marketing.
Kotler Keller, Kevin Lane,, P. (2016). Marketing management.
Krejcie, R. V, & Morgan, D. W. (1970). ACTIVITIES. 38, 607–610.
Mariotti & Glackin. (2016). Entrepreneurship Plus Myentrepreneurshiplab With Pearson Etext Access Card Starting and Operating a Small Business. Pearson College Div.
Media Indonesia. (2020). Pandemi Mengubah Gaya Hidup, 90 Persen Mengonsumsi Makanan Sehat. PT. CITRA MEDIANUSA PURNAMA Media Group. https://mediaindonesia.com/humaniora/321334/pandemi-mengubah-gaya-hidup-90-persen-mengonsumsi-makanan-sehat
Morrison, A. M. (2019). Marketing and managing tourism destinations.
Sekaran Bougie, Roger J., U. (2016). Research Methods For Business: A Skill Building Approach Seventh Edition. John Wiley & Sons.
Undang-Undang Republik Indonesia Nomor 40 Tahun 2007. (n.d.). tentang Perseroan Terbatas. https://www.infodesign.org.br/infodesign/article/view/355%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/731%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/269%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/106
Walker, J. R. (2014). The restaurant : from concept to operation : study guide to accompany. Wiley.
Weygandt Kimmel, Paul D.., Kieso, Donald E.., J. J. (2019). Financial accounting : with International Financial Reporting Standards.
Bank Indonesia. (2021). Laporan Perekonomian Provinsi DKI Jakarta. https://www.bi.go.id/id/publikasi/laporan/lpp/Documents/Laporan Perekonomian Provinsi DKI Jakarta Mei 2021.pdf
Cousins Lillicrap, D. R., Weekes, Suzanne., J. (2014). Food and beverage service. Hodder Education.
Davis Lockwood, Andrew, Alcott, Peter, Panteledis, Ioannis S., B. (2018). Food and beverage management. Routledge.
Dessler, G. (2020). Human resource management.
Elliott , Elliott, Jamie,, B. (2019). Financial accounting and reporting.
Enz , C. A. (2010). Hospitality strategic management : concepts and cases. John Wiley & Sons.
Evans, N. (2020). Strategic management for tourism, hospitality and events.
Gardjito, M. (2017). Profil struktur, bumbu, dan bahan dalam kuliner Indonesia. Gadjah Mada University Press.
Hariharan, C. K. (2019). Simplified Approach To Financial Management Theory (17th Ed). Wolters Kluwer.
Kemenlu. (2014). Indonesia. https://kemlu.go.id/canberra/id/read/indonesia/2186/etc-menu
Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2013). Peraturan Menteri Pariwisata dan Ekonomi Kreatif. 2014, 7. https://www.kemenparekraf.go.id/post/peraturan-menteri-pariwisata-dan-ekonomi-kreatif-nomor-11-tahun-2014
Kotler , Armstrong, Gary,, Opresnik, Marc Oliver,, P. (2018). Principles of marketing.
Kotler Keller, Kevin Lane,, P. (2016). Marketing management.
Krejcie, R. V, & Morgan, D. W. (1970). ACTIVITIES. 38, 607–610.
Mariotti & Glackin. (2016). Entrepreneurship Plus Myentrepreneurshiplab With Pearson Etext Access Card Starting and Operating a Small Business. Pearson College Div.
Media Indonesia. (2020). Pandemi Mengubah Gaya Hidup, 90 Persen Mengonsumsi Makanan Sehat. PT. CITRA MEDIANUSA PURNAMA Media Group. https://mediaindonesia.com/humaniora/321334/pandemi-mengubah-gaya-hidup-90-persen-mengonsumsi-makanan-sehat
Morrison, A. M. (2019). Marketing and managing tourism destinations.
Sekaran Bougie, Roger J., U. (2016). Research Methods For Business: A Skill Building Approach Seventh Edition. John Wiley & Sons.
Undang-Undang Republik Indonesia Nomor 40 Tahun 2007. (n.d.). tentang Perseroan Terbatas. https://www.infodesign.org.br/infodesign/article/view/355%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/731%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/269%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/106
Walker, J. R. (2014). The restaurant : from concept to operation : study guide to accompany. Wiley.
Weygandt Kimmel, Paul D.., Kieso, Donald E.., J. J. (2019). Financial accounting : with International Financial Reporting Standards.
Badan Pusat Statistik. (2021). Penduduk, Laju Pertumbuhan Penduduk, Distribusi Persentase Penduduk, Kepadatan Penduduk, dan Rasio Jenis Kelamin Penduduk Menurut Provinsi. In Https://Www.Bps.Go.Id (p. https://www.bps.go.id/indikator/indikator/view_dat). https://www.bps.go.id/indikator/indikator/view_data_pub/0000/api_pub/50/da_03/1
Bank Indonesia. (2021). Laporan Perekonomian Provinsi DKI Jakarta. https://www.bi.go.id/id/publikasi/laporan/lpp/Documents/Laporan Perekonomian Provinsi DKI Jakarta Mei 2021.pdf
Cousins Lillicrap, D. R., Weekes, Suzanne., J. (2014). Food and beverage service. Hodder Education.
Davis Lockwood, Andrew, Alcott, Peter, Panteledis, Ioannis S., B. (2018). Food and beverage management. Routledge.
Dessler, G. (2020). Human resource management.
Elliott , Elliott, Jamie,, B. (2019). Financial accounting and reporting.
Enz , C. A. (2010). Hospitality strategic management : concepts and cases. John Wiley & Sons.
Evans, N. (2020). Strategic management for tourism, hospitality and events.
Gardjito, M. (2017). Profil struktur, bumbu, dan bahan dalam kuliner Indonesia. Gadjah Mada University Press.
Hariharan, C. K. (2019). Simplified Approach To Financial Management Theory (17th Ed). Wolters Kluwer.
Kemenlu. (2014). Indonesia. https://kemlu.go.id/canberra/id/read/indonesia/2186/etc-menu
Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2013). Peraturan Menteri Pariwisata dan Ekonomi Kreatif. 2014, 7. https://www.kemenparekraf.go.id/post/peraturan-menteri-pariwisata-dan-ekonomi-kreatif-nomor-11-tahun-2014
Kotler , Armstrong, Gary,, Opresnik, Marc Oliver,, P. (2018). Principles of marketing.
Kotler Keller, Kevin Lane,, P. (2016). Marketing management.
Krejcie, R. V, & Morgan, D. W. (1970). ACTIVITIES. 38, 607–610.
Mariotti & Glackin. (2016). Entrepreneurship Plus Myentrepreneurshiplab With Pearson Etext Access Card Starting and Operating a Small Business. Pearson College Div.
Media Indonesia. (2020). Pandemi Mengubah Gaya Hidup, 90 Persen Mengonsumsi Makanan Sehat. PT. CITRA MEDIANUSA PURNAMA Media Group. https://mediaindonesia.com/humaniora/321334/pandemi-mengubah-gaya-hidup-90-persen-mengonsumsi-makanan-sehat
Morrison, A. M. (2019). Marketing and managing tourism destinations.
Sekaran Bougie, Roger J., U. (2016). Research Methods For Business: A Skill Building Approach Seventh Edition. John Wiley & Sons.
Undang-Undang Republik Indonesia Nomor 40 Tahun 2007. (n.d.). tentang Perseroan Terbatas. https://www.infodesign.org.br/infodesign/article/view/355%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/731%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/269%0Ahttp://www.abergo.org.br/revista/index.php/ae/article/view/106
Walker, J. R. (2014). The restaurant : from concept to operation : study guide to accompany. Wiley.
Weygandt Kimmel, Paul D.., Kieso, Donald E.., J. J. (2019). Financial accounting : with International Financial Reporting Standards.
Diterbitkan
2022-06-17
##submission.howToCite##
Gumarus, B. A., & Juliana, J. (2022). BUSINESS FEASIBILITY STUDY OF GLUTEN-FREE CHOUX WITH NUSANTARA TASTE “PUFF YOU!”. Journal of Industrial Engineering & Management Research, 3(3), 53 - 64. https://doi.org/10.7777/jiemar.v3i3.270
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