Peran  Enterprise Resource Planning dan  Strategi Bisnis   Terhadap  Integrasi Manajemen Rantai Pasok  dan  Kepuasan Pelanggan Pada Industri Pertahanan

Anwar Sahid

doi:10.7777/jiemar.v3i6.326

Anwar Sahid Sekolah Staf dan Komando TNI Angkatan Laut, Indonesia

DOI: https://doi.org/10.7777/jiemar.v3i6.326

Abstrak

Tujuan dari penelitian ini adalah untuk menyelidiki Enterprise Resource Planning dan Strategi Bisnis Terhadap Integrasi Manajemen Rantai Pasok dan Kepuasan Pelanggan Pada Industri Pertahanan .Penelitian ini menggunakan metode kuantitatif melalui survey. Responden penelitian ini adalah 120 manager di beberapa Industri Pertahanan yang ditentukan dengan metode simple random sampling.Analisis pengolahan data menggunakan Structural Equation Modelling (SEM) dengan alat bantu pengolahan data menggunakan software SmartPLS 3.0. Hasil studi menunjukkan bahwa Enterprise Resource Planning bepengaruh positif dan signifikan terhadap Integrasi Manajemen Rantai Pasok Industri Pertahanan , Enterprise Resource Planning bepengaruh positif dan signifikan terhadap kepuasan pelanggan bahwa strategi bisnis bepengaruh positif dan signifikan terhadap Integrasi Manajemen Rantai Pasok , strategi bisnis bepengaruh positif dan signifikan terhadap terhadap kepuasan pelanggan Industri Pertahanan.

Referensi

Alvarado, U. Y., & Kotzab, H. (2001). Supply chain management: the integration of logistics in marketing. Industrial marketing management, 30(2), 183-198.

Cooper, M. C., Lambert, D. M., & Pagh, J. D. (1997). Supply chain management: more than a new name for logistics. The international journal of logistics management, 8(1), 1-14.

Fanulene, T. D., & Soediantono, D. (2022). Manajemen Rantai Pasok Pada Industri Pertahanan di Era Industri 4.0 dan Digital. Journal of Industrial Engineering & Management Research, 3(4), 77 - 85. https://doi.org/10.7777/jiemar.v3i4.307

Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.

Islam, D. M. Z., Meier, J. F., Aditjandra, P. T., Zunder, T. H., & Pace, G. (2013). Logistics and supply chain management. Research in transportation economics, 41(1), 3-16.

Larson, P. D., & Halldorsson, A. (2004). Logistics versus supply chain management: an international survey. International Journal of Logistics: Research and Applications, 7(1), 17-31.

Masood, R., Lim, J. B., González, V. A., Roy, K., & Khan, K. I. A. (2022). A Systematic Review on Supply Chain Management in Prefabricated House-Building Research. Buildings, 12(1), 40.

Mentzer, J. T., Stank, T. P., & Esper, T. L. (2008). Supply chain management and its relationship to logistics, marketing, production, and operations management. Journal of business logistics, 29(1), 31-46.

Permana , A. I., & Soediantono, D. (2022). The Role of Eco Supply Chain on Environment and Operational Performance of Indonesian Defense Industry. Journal of Industrial Engineering & Management Research, 3(3), 73 - 84. https://doi.org/10.7777/jiemar.v3i3.284

Purwanto, A., & Sudargini, Y. (2021). Partial Least Squares Structural Squation Modeling (PLS-SEM) Analysis for Social and Management Research: A Literature Review. Journal of Industrial Engineering & Management Research, 2(4), 114-123.

Purwanto, A., Asbari, M., Santoso, T. I., Haque, M. G., & Nurjaya, N. (2020). Marketing Research Quantitative Analysis for Large Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Ilmiah Ilmu Administrasi Publik: Jurnal Pemikiran dan Penelitian Administrasi Publik.

Rudyanto, R., Pramono, R., & Purwanto, A. (2021). The influence of antecedents of supply chain integration on company performance. Bagchi, PK & Chun HB (2005). Supply Chain Integration: a European survey. The International Journal of Logistics Management, 16(2), 275-294.

Schoenherr, T. (2009). Logistics and supply chain management applications within a global context: an overview. Journal of business logistics, 30(2), 1-25.

Wang, J., & Feng, T. (2022). Supply chain ethical leadership and green supply chain integration: a moderated mediation analysis. International Journal of Logistics Research and Applications, 1-27.

Yusuf , A., & Soediantono, D. (2022). Supply Chain Management and Recommendations for Implementation in the Defense Industry: A Literature Review. International Journal of Social and Management Studies, 3(3), 63–77. https://doi.org/10.5555/ijosmas.v3i3.142