THE EFFECT OF RELATIONAL MARKETING ON CONSUMER SATISFACTION OF BURGER KING, WARU SIDOARJO

Bambang   Setyadarma; Tri Tjahjo  Poernomo; Husni Indrawati Wijaya  Putri

doi:10.7777/jiemar.v3i3.341

Bambang Setyadarma Faculty of Economics and Business, Wijaya Kusuma University Surabaya
Tri Tjahjo Poernomo Faculty of Economics and Business, Wijaya Kusuma University Surabaya
Husni Indrawati Wijaya Putri Faculty of Economics and Business, Wijaya Kusuma University Surabaya

DOI: https://doi.org/10.7777/jiemar.v3i3.341

Abstrak

This research article aims to identify the positivity between relational marketing for consumer satisfaction. Sampling the study consisted of 60 burger bread consumers through the judgement sampling method approach. The overall dimensional relational marketing contributes positivity to the establishment of consumer satisfaction values as the consumers of burger bread today. Statistical histogram curves have a normal distributed tendency, where the entire particle of normal patterned observation objects is not randomized. Relational marketing performance consisted of factors; trust, commitment, competence, communication and conflict management capabilities are able to actualize the formation of burger king bread consumer satisfaction values in real terms.

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